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Old 06-17-2010, 05:29 PM
hsguy hsguy is offline
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Quote:
Originally Posted by Pisgah View Post
I read an entertaining article years back where the writier extolled the virtues of the Chief's Special Target. He said he had wondered for years why they had not sold many of them, but one day it hit him -- the name! His idea was that it would have attracted much more attention if they had been called something like the Trail Master -- and I couldn't disagree with him. They are very neat little hiking guns.
Interesting point, one of the oldest ploys in marketing, sell the sizzle not the steak.
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