Who is buying revolvers these days? Certainly not PDs or SOs, and they were the bread and butter for both S&W and Colt in times past. With record CCWs and concerns about public safety I;d think those would exemplify many buyers of both revolvers and semi autos, and collectors (you guys with a dozen J-frames in the safe crack me up---but in a good way!) I'm not sure how many revolvers competitve shooters or hunters buy---certainly the big S&Ws are superb for hunting but I don't know many handgun hunters (certainly not as many as back in the '70s) nor do I know many serious competitors---in my area Silhouettes, bullseye and PPC are nearly extinct and what matches there are comprise of SASS and IPSC, niether of which have a strong showing of modern DA revolvers.