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Old 05-09-2011, 11:35 AM
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H Richard H Richard is offline
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Location: West Central IL
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You always see the term, "Street Price". The MSRP is a full 40% mark up, but you seldom see a gun selling for that. The competition forces the dealer to come down to the "street price" which is around a 15% mark up. Often there is more profit in used guns than in new guns if you can buy right. What is even worse is reloading components. One small local dealer carries no reloading components, because the mark up to be competitive with on-line sellers is a pittance. Unless you can buy in very large quantities to get price breaks, the "dealer" price is pennies off.
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