Wow I have never seen an Italian marked performance center firearm. Is 40 S&W even allowed by citizens in Italy? I know gun laws in Europe are heavily regulated. A dollar to euro comparison in a totally different market is hard to compare. If I were in Italy, was allowed to buy a firearm, and could afford it, I would pay 900 euro for it. Here in the US that firearm would probably fetch $700-$800 but I dont think it is fair to compare.