I get the impression from the magazine and TV advertising I've seen that the BG38 is marketed for the first time gun owner for self protection. And more than likely it will be their only firearm purchase.
Also pretty sure that because of this the majority of BG38 owners don't get on forums and write about how much they like the trigger, grip, laser, sights etc..
They might shoot it at the range a few times then in the drawer/safe it goes. I have more friends and relatives with firearms that haven't shot them in years than I do that shoot them regularly.

Interesting observation on this thread, the ones that actually own them seem to really like them.