rtquig,
As others have said, cleaning a direct impingement AR is the same no matter the brand name engraved on the upper and/or lower.
When looking at cleaning videos on YouTube, I try to assess the credibility of the source. I found one video that was produced by the National Shooting Sports Federation (N.S.S.F).
Clean your AR-15 - NSSF Shooting Sportscast - YouTube
Hope it helps.