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Originally Posted by Orlandorealtor
Thanks for the info Ed, I like the card even more now Jerry
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I was in involved in advertising with a company a few years ago. They placed ads in different publications. Each ad was given a different street address for each magazine. The ad for Navy Times had an address of 16 Bridges Ave, Defense Suppliers Monthly used 66 Bridges Ave., as the address. We could see what replys we got from people from the address they wrote to. That was an easy way of finding out which magazine gave us the most bang for our buck. I suspect Smith & Wesson used the same thing. I have several old ads that have different address's.