I see it as competing with the Ruger LC9. I have an LC9 and it's much easier to carry/conceal than any flavor M&P. I sold my M&P compacts because I didn't care for the shorter double stack grip, preferring my full-sized M&Ps instead. That being said, while I like the LC9 (a lot!) I prefer the S&W format and like the M&P triggers more than the Ruger. I will likely have a Shield as soon as I can persuade my LGS to get me one...

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Gary