I buy flowers for my wife on a whim...like whenever the mood strikes me, neither one of us believes in celebrating the "Hallmark Holidays". We don't buy cards for each other and choose instead to be kind to one another and take each other out to dinner on special occaisons. The flower market is ridiculus and there are people working for sweat-shop wages and conditions. I choose to buy from local places and am fortunate that my wife appreciates anything from daisys to mums. Its also nice to give your lady something she can plant in the garden rather than something that will wilt and be thrown out or treasurered and dried.