we obviously have some pretty well to do guys here. I can reload 9mm with Berry's plated bullets for about $6.82 for a box of 50. that's just barely over half of what walmart charges and still way below even the cheapest bulk russian or chinese ammo. So it cost me $136.40 per thousand to load and $260 per thousand at walmart. How is that not a savings. I fired about 6000+ rounds during 2012 for a total savings of about $750. That's about double what I have invested in my press and other equipment. Admittedly this is small potatoes compared to reloading for 357 mag where the savings is about $20 per box of 50 but still I was able to shoot twice as much for the same money. I stop loading my brass after about 7 or 8 times and once fired tumbled brass is about $30 per thousand online.