You'll get a thousand different answers, but here is mine.

I've been using Mobil1 10w30 for a few years on all firearms for lube except down the barrel. I just run a patch w/rem oil, could probably use the Mobil1.

Cleaners I like Birchwood Casey 2-in-1 bore scrubber or Hoppes #9. Brake cleaner on AR's.

Cleaning kit I've got a Winchester deluxe pistol kit from Walmart & added a couple of Gunslick rifle rods, & nylon brushes. Also have a few boresnakes for quick cleaning.