While the guns mentioned in the previous post have their merits, particularly the HP, they still sell to a relatively small market base. A new 3rd Gen would also. It's just not in S&W's business model to produce one.

To make the amount of profit they do on their M&P's they'd either have to sell them for considerably more than $1,100 -$1,200, or sell considerably more of them than M&P's.

Just not going to happen.