How about a tiny 2 ounce package of some goodie that proclaims only 10 calories per serving... Read the fine print and it says something stupid like 50 servings per package.

Also... Bold labeling on something like a bottle of spring water that shouts out "Gluten Free". No kidding! And also "No Transfats".

However, all this must work effectively on the shopping sheeple. Yup, they shop and they vote too.