$40 around 1969 for a standard rig belt and holster. In 1985 I ordered a black standard rig for a 7 1/2" Colt and it cost $195 (+$5 shipping). Those are some pretty interesting ads, most I never seen before. With mention of a Buntline holster for a couple extra bucks. Mine is a cordavan color which I think is unusual for an Ojala. These are all Ojalas (except the minature one) though the two short ones in top picture are belts I made since I just bought the holsters without belts. The little rig is a "mini-Ojala" I made for my son around 1987. Envelope, Ojala card, and Paladin card in frame sent to me by Ojala in 1985 with $5 paid for a VHS tape I made for him of "The Oregon Trail", a movie he said was the only one he had dialgue in. I put the old holster ad in there with it all.
Thanks for posting these great ads.