It's the package it can be put in. The power it delivers with the modest recoil. Not much in America is walking away from a 255 grain bullet at 950 fps placed in the boiler room. It can get get the job done without a bunch of hooting and hollering .
Those afflicted with Magunitis will never understand.
Gary

My daily driver is a 1968 Chevelle, I bought it in 1978 , been driving it ever since and haven't found a good reason to stop.