Common pistol ammo is fairly(?) cheap. Get off the common path and the price goes up extraordinarily quick.
Reloading rifle bullets can save all kinds of money. Especially if you don't need expensive hunting bullets.....
Now, the really important reasons:
Stock up on components and be much more shortage resistant. You can take advantage of deals over time.
You can make ANYTHING you want. From bunnie poots to barn burners in any style of bullet.
It's interesting and FUN!