Right after S&W announced the rebate online prices started going up everywhere. I paid less than the original poster for mine and my sons but if I had paid $400+ I would still consider it a great price for these little pistols. They shoot way above their weight and size range. I have a Sig P220 in 45acp and even though it's twice the overall size and almost a pound heavier it's only slightly more accurate. Great gun that Sig but nowhere near the bargain that the Shield is. It is a total blast to shoot.