Quote:
Originally Posted by Breakaway500
For the life of me..I can't understand WHY not just run a "sale", and take the "rebate" amount OFF right at the register? Is that just too simple??
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It's all about marketing. usually it's auto makers that offer instant rebates to entice customers into the dealers. Other companies use rebates to "price protect" certain product lines by being selective in which models or brands to be discounted. This allows retailers and manufacturers to move some product at lower cost while maintaining prices of successful models. Some companies can earn interest on the money. And then some corporations use rebates to data mine consumer buying habits.