...of coming up with snappy names for new cartridges?
Grendel and Blackout are pretty good. 6.5 Creedence sounds better than 'Creedmore'. Popular references, you know.
Here are some names I'd use:
.38 Extreme
.38 Effective
.38 Repulse
.38 Venom
It's easier to think up names I WOULDN'T use:
.38 Vulnerable
.38 Discount
.38 Pathetic
.38 Insecure
.38 Silly