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Can you even begin to imagine how much business would be gained if they had the guts to move like Beretta did. But that's another subject.
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Not really sure what Baretta moving from Maryland to Tennessee has to do with the discussion but Saf T Hammer purchased S&W for 45 million in cash and debt assumption and since then in 2014 purchased Battenfeld Technologies $130.5 million, in 2016 bought Crimson Trace for $95 million, Taylor Brands for $85 million and UST Brands for $32.3 million. It would seem to me that they are doing just fine.
As far as the OP's original point, it revolves around the use of the word AUTHENTICITY. It is no different than someone presenting a birth certificate. It states that a given named individual was born with this name on this date. There is no guarantee that if you show me that certificate that you are that person. The main difference with a firearm is that at least the letter and the firearm have a matching serial number so the probabilities are better.