I like the idea, but hate the execution.

I like that the company wants to recognize those who served in the military. I don't like that they're using this as an advertising tool. I further dislike that they've excluded almost all the guns that are most likely to be purchased.

It's like receiving $50 for your birthday and then being told you can only use it a particular way. That's not really a gift, is it?

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Freedom isn't free.