One of the most popular S&W guns we sell are the S&W M&P15 Sport AR-15 style rifle @ $549. At any large gun show, I see hundreds go out the door. Should they decide to make 3rd Gen guns again, they'd have to sell them for more than double the price of the polymer guns they sell. In their minds, they probably feel they wouldn't sell many, so it's not worth it to make them again. It's all about the $. GARY