....has to be the easiest to come up with.

"The .40 is the gun you need?"

" Is the .40 the best caliber for defense?"

"Comparing the .40 to the 9mm"

"Comparing the .40 to the 10mm"

"Comparing the .40 to the .45 caliber. Which is best"

"Why not .40 caliber"

".40 caliber, the TACTICAL choice."

"The best .40 caliber handguns"

I can crank out titles to sell to different guns magazines, depending on that they put out last month. Then I can work on the negatives:

"The .40 caliber is OBSOLETE".

"Surpising facts why .40 caliber isn't the best defense gun"

"Why .40 caliber was NOT selected for the military."

"Why did the police abandon the .40?"

And so on.

And after all that I can pick a rifle caliber.

"The .30-40 Krag, the forgotten gem!

And it goes on and on and on. It's to convince people that there is a specail cartridge/gun that works magic for YOU if you will just read the articles and go buy something.

__________________
"He was kinda funny lookin'"