Quote:
Originally Posted by Warren Sear
Notice that the word "Luger" does not appear anywhere in the ad.
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Indeed. The adoption of the Luger instead of the Parabellum moniker both for the pistol and for the 9mm caliber is generally credited to a gentleman named Hans Tauscher, which explains why it was largely confined to the English-speaking world.
He was a sales agent residing in New York City who represented DWM, manufacturer of the pistol, in US Army trials and then shepherded commercial distribution overseas.
US sales ads used the Luger name from early on, like this Abercrombie & Fitch catalog from 1910:
