I am fine with the title "Modern Sporting Rifle" for the AR platform. I actually met 1 guy who used a 308 version for deer and he did take a really nice whitetail buck. I am sure there are lots of them being used for coyotes in this part of the country too. But, when I go hunting, from rabbits to elk I take a bolt action. Same applies for those I hunt with. But, there is a lot more to gun sports than just hunting. Lots of interesting looking shooting challenges for the semi auto platforms.
Was in a local Farm and Ranch supply yesterday. Shelves full of ammo of about every caliber, about 10 AR platform guns, a cabinet full of plastic fantastics, and outer semis a small section revolvers. Was picking up some 6.5 Creedmoor ammo to start shooting a Mohawk 600 I just rebarrelled to that caliber and stuck in a Boyds Thumbhole and wanted to start messing with while waiting for brass, dies and selections of bullets arrive. Counter guy said stuff was moving slow. Agreed that this part of Montana wasn't in a gun panic because everyone already had plenty, if anything just normal adding to selection. Bolt guns out selling ARs. Plenty of lever action sales too.
But, all in all the 2nd wasn't about hunting turkey or deer. The second closer to being about "assault" rifles that "sporting rifles" But, sometimes I will sing to the crowd a little bit myself.