I started reloading because of my father. He was a reloader for hunting. I think it was all part of the process of hunting for him. Making a better load from scratch and use it successfully on a hunting trip. I never really started reloading in greater quantity until I got a 357 that I was using for target competition. Since then it has become a Zen thing for me. I too have been trying to build a better cartridge. Something about buying an "average" over the counter rifle and trying to make it better through customizing the round to the rifle. It is like making a wooden table from scratch. There is a pride and sense of accomplishment when you find the right combination and use it successfully. Never about money for me, just carrying on my father's tradition.