I reload because I like to. Period. I don't count pennies for my components and I buy what I need/want with price being secondary. (I can't remember anyone asking a fisherman "How much did that salmon cost you to catch it?"). I don't buy exotic bullets, and 90% of the calibers I reload are fairly common (I was gonna try casting some silver bullets for my SAA clone but Tonto wasn't around to help me find silver). I spend a lot of time, and enjoy researching load data, searching/deciding on components, and all the steps, the shooting and reviewing/recording results. It's my hobby and I enjoy it. (I could be spending my time/money on wine, women and song but I'm getting a bit too old for the song...).