I was in a gun store today and they had a display by the cash register with something like those 5 hour energy drinks. When I got closer I realized the name brand was Winchester! Yes, Winchester is selling energy drinks. I was tempted to ask what caliber they are, or what kind of powder is in them.
Maybe S&W should look into this, they could sell S&W weight loss supplements, or Ruger piston driven anti-gas pills, or Taurus sleep aids. The possibilities are endless.