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  #1  
Old 04-30-2011, 02:05 PM
snowman snowman is offline
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Default gun-oriented ice cream?

Well, if you've just been longing to waste a few minutes reading the most useless trivia currently on this board, you've come to the right place.

Last evening I was on a grocery run to the area Wally World when I noticed that they are now carrying a brand of ice cream called "Magnum Classic"(Really, they are). Now that got my inquisitive mind going. Unfortunately I had no classes in marketing in college, and thus didn't get very far trying to determine the rationale for using such terms as a name for a frozen dessert. In these parts a fairly good percentage of patrons spotting the carton might momentarily wonder why they had put ammunition in the frozen food section. The only thought I could generate in my ignorance was, "Does it go through you faster?"

Knowing the vast, broad base of knowledge to be found among this forum's membership, I thought maybe there were at least a few marketing experts who could offer some plausible explanations.

Anyone want to step up to the podium?

Andy
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Old 04-30-2011, 02:15 PM
k22fan k22fan is offline
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The quick & logical answer is that Wally World locates their stores mostly away from well to do cities. In rural areas where guns are supposed to be more common. The name "Magnum" got your attention and that is good marketing.

Did eating it before a trip to the range improve your marksmanship?

Last edited by k22fan; 04-30-2011 at 05:07 PM.
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Old 04-30-2011, 03:02 PM
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yeah and their ice cream contain genetically modified yeast to grow antifreeze proteins. Oh and the gene they are using comes from a gross looking fish. mmmmm... genetically modified fish gene ice cream!!
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Old 04-30-2011, 03:51 PM
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I don't think they are trying to be gun-oriented at all but simply calling their ice cream "great". "Magnum" doesn't make me think gun first. I go straight to texts like "O Magnum Mysterium" which mean "great, or magnificent, mystery" or think of a "Magnum Opus" a "great work" So they are saying their ice cream is great or magnificent, not trying for the gun angle, from what I can see. Not that I'm a marketing anything but merely a word nerd.

ETA, Can also mean simply "big" as pointed out in the next post about the champagne bottle.
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Old 04-30-2011, 03:58 PM
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Keep in mind that Magnum also means a larger bottle of wine, especially of champagne.
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Old 04-30-2011, 04:50 PM
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Ah, I knew there would be some enlightening comments. The title wasn't intended to be serious; it's just what came to mind to fulfill the requirement.

Andy
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Old 04-30-2011, 05:05 PM
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Quote:
Originally Posted by captorquewrench View Post
I don't think they are trying to be gun-oriented at all but simply calling their ice cream "great". "Magnum" doesn't make me think gun first. I go straight to texts like "O Magnum Mysterium" which mean "great, or magnificent, mystery" or think of a "Magnum Opus" a "great work" So they are saying their ice cream is great or magnificent, not trying for the gun angle, from what I can see. Not that I'm a marketing anything but merely a word nerd.

ETA, Can also mean simply "big" as pointed out in the next post about the champagne bottle.
Wrench,

We have more in common than I thought. I was a music major and an arrangement of "O Magnum Mysterium" was in my college choir's repertoire. I'm also a word nerd from way back, and am aware of the word's meaning. But since it's used in my current circles only to refer to certain firearms, ammunition, and a certain model of vehicle, that's the usage I tend to think of first. Thanks for the response!

Andy
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Old 04-30-2011, 05:11 PM
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Quote:
Originally Posted by k22fan View Post
Did eating it before a trip to the range improve your marksmanship?
I think performance-enhancing ice cream is against the rules.

Andy
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Old 04-30-2011, 07:53 PM
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Snowman, I'm particularly fond of Morten Lauridsen's setting of O Magnum Mysterium.

In any case, I'm sure Magnum Ice Cream can pack a punch.
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Old 04-30-2011, 09:28 PM
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I've enjoyed every version I've heard of that piece -we sang the one by Victoria.

Andy
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Old 05-01-2011, 08:32 AM
Speedo2 Speedo2 is offline
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Back on target:
Gun Shaped Ice Cream
Probably not the best marketing idea, in fact a down-right stupid one. And, no; this was not offered at the NRA convention. -S2
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Old 05-01-2011, 10:23 AM
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Not going to find those in the school cafeteria either.
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