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  #1  
Old 02-04-2013, 08:01 AM
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Default Super Bowl Commercials

I have never gotten to watch a lot of Super Bowl's. I've worked shift work most of my life and it seems I've always been working during the game. Got to set and watch the whole thing yesterday.

Do they normally spend so much time hawking the network lineup? For as expensive as the airtime is supposed to be, I would think they'd want to sell commercials that actually paid to be on, not what I would imagine are seemingly air fillers.

Or am I missing something here?
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Old 02-04-2013, 08:11 AM
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The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).
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Old 02-04-2013, 08:19 AM
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Originally Posted by Hillbilly77 View Post
The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).
That was such a good moment, it didnt belong at the superbowl! Very good, very solemn.

chuck
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Old 02-04-2013, 08:41 AM
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You didn't miss much, a few decent ones but some awful stuff. The GoDaddy commercial with the good looking girl kissing the nerd was just awful, especially when they did the close up with sound effects that sounded like two slabs of bacon being slapped together. The halftime show was not watchable, especially since my wife pointed that while Beyonce was too busy and didn't have time to prepare to sing something as important as the National Anthem, she was able to manage preparing for what looked like a strip tease routine.
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Old 02-04-2013, 08:43 AM
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I liked the M&M's ad and the one for Audi with the kid who goes to the prom stag.
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Old 02-04-2013, 09:02 AM
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I thought the Dodge commercial was good, but I guess what I'm getting at is it seemed to me that they didn't sell all that high priced airtime. Or do they normally run that many adds for their own lineup? It seems to me the biggest sponsor was CBS.
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Old 02-04-2013, 09:09 AM
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Default Super Bowl Commercials

You're right, very unusuall to have that much about your own network.
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Old 02-04-2013, 09:23 AM
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Default Time hawking the network lineup

Quote:
Time hawking the network lineup
Having worked in broadcasting for many years, I will make my guess.

Network had sold a specific number of EXPENSIVE commercials.

The number sold was based on a typical game. With the lighting problem there was a need to FILL air time.

It would not be fair to those paying the EXPENSIVE commercial rates if other commercials were used to fill time at lower rates.

Running self promoting commercials as filler will NOT ANNOY advertisers who had paid EXPENSIVE rates. (If you had to run an unscheduled commercial, why didn't you run ours.)

Bekeart
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Old 02-04-2013, 09:30 AM
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Originally Posted by Bekeart View Post
Having worked in broadcasting for many years, I will make my guess.

Network had sold a specific number of EXPENSIVE commercials.

The number sold was based on a typical game. With the lighting problem there was a need to FILL air time.

It would not be fair to those paying the EXPENSIVE commercial rates if other commercials were used to fill time at lower rates.

Running self promoting commercials as filler will NOT ANNOY advertisers who had paid EXPENSIVE rates. (If you had to run an unscheduled commercial, why didn't you run ours.)

Bekeart
This would be my guess, except that I noticed the promo adds before the power outage, and had commented to my wife about it. After the power outage at least our local affiliate ran regular "Progressive" adds with Flo, and at least one other "regular" add that I noticed but can't remember off the top of my head.

I'm just wondering what it says about the (1) cost of the adds, are they killing the goose that laid the golden egg, and (2) the state of the economy if companies won't/can't pay the rates for the Super Bowl.

On the other hand I may just be wondering about nothing.
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Old 02-04-2013, 12:17 PM
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I'm just wondering what it says about the (1) cost of the adds, are they killing the goose that laid the golden egg, and (2) the state of the economy if companies won't/can't pay the rates for the Super Bowl.

On the other hand I may just be wondering about nothing.
The Super Bowl is one of the most watched events on TV. I am not a football fan, but I watched it with my girlfriend. People buy big screen TVs just to watch it. People throw Super Bowl parties. Of course the big advertisers are going to buy space and are going to produce commercials that people talk about (hopefully good). Just look at this thread.

The Go Daddy ad and Beyonce were the low points of the show. I enjoyed the blackout more. It was a good game though.
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Old 02-04-2013, 12:20 PM
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I didn't see the Paul Harvey commercial and wish I had. I heard the Budweiser horsey spot was good too. As far as the rest........meh....
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Old 02-04-2013, 12:27 PM
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I liked the Harvey Farmer one, but the best in my opinion was the Budweiser Horsey one.

I have a horse like that, but its a Belgium, he's as affectionate and any dog I've ever had.


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Old 02-04-2013, 12:30 PM
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I didn't see the Paul Harvey commercial and wish I had. I heard the Budweiser horsey spot was good too. As far as the rest........meh....
Here you go A10:

Ram Trucks Super Bowl Commercial "Farmer" - YouTube
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  #14  
Old 02-04-2013, 12:40 PM
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The Mrs. and I agree- The Budweiser Clydesdale spot and the Paul Harvey Farmer monologue were the cream of the crop.

The M&M, Audi and the Willem Dafoe as the Devil Mercedes ads were good too.
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Old 02-04-2013, 01:00 PM
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The Paul Harvey was a good ad, the Budweiser where the horse escapes to to go see the guy that raised him , well that was just to barf for me.
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Old 02-04-2013, 01:02 PM
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The true highlight of the game: The Vikings didn't lose!!!
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Old 02-04-2013, 01:17 PM
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Best of the best.... Budweiser commercial with the horse running back to the owner.

I wonder if Kleenex was a co-producer... I bet a lot of people were reaching for something other than a beer. Sniff...

Budweiser Clydesdale named best Super Bowl commercial | 11alive.com
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Old 02-04-2013, 01:29 PM
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Paul Harvey+ and..... I liked that dopey VW Jamaican ad. Made me laugh.
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Old 02-04-2013, 01:30 PM
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As far as promoting their own network shows and taking time away from paid commercials, I think they just increase the length of time-outs by 20 seconds. And the half time length, heard one player say he felt like he should read the play book again. Better be careful player, thats were the $ are.

I liked the Budweiser & horse, they always seem to do a good job. GoDaddy is the pits.
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Old 02-04-2013, 01:35 PM
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My two favorite ads were Ram Truck and the Bud horse going back to the owner. Most of them were just not that great.
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Old 02-04-2013, 01:38 PM
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Quote:
Originally Posted by Hillbilly77 View Post
The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).
Hillbilly77 is right on....
The Dodge commercial about the farmers with narrative by
Paul Harvey was as good as any i've ever seen.
The Doritos with the goat brought me a chuckle.

Chuck
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Old 02-04-2013, 01:54 PM
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Quote:
Originally Posted by ChattanoogaPhil View Post
Best of the best.... Budweiser commercial with the horse running back to the owner.

I wonder if Kleenex was a co-producer... I bet a lot of people were reaching for something other than a beer. Sniff...

Budweiser Clydesdale named best Super Bowl commercial | 11alive.com
It was a good one, but I still think it's sad that God and farmers got beat out by beer for the "best" vote.
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Old 02-04-2013, 01:57 PM
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They brought back my favorite E-Trade baby too.
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Old 02-04-2013, 02:24 PM
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Hardly ever do I watch any type sports on tv. If I do it might be I am cruiseing the channels while on the computer and accidently left it on and tunned it out in my mind. About twice a year I might watch a game on the world series or the super bowl. I just cant relate how people can get into team rivalry. Not when its just a matter of what team has deep enough pockets to buy the best talent or because a player just follows the money playing for a city he prbley never visited before. I must be missing something.
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Old 02-04-2013, 03:10 PM
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I must be missing something.
I am not a football fan, but I watched it. It was actually a good game and if I remember correctly last years was as well. Due to the huge volume of people watching the prices for advertising spots are in the stratosphere. It makes sense to make a really, really good commercial so folks will talk about it for days. Or perhaps Go Daddy was planning on people talking about how lame their commercials are.
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Old 02-04-2013, 03:15 PM
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Hardly ever do I watch any type sports on tv. If I do it might be I am cruiseing the channels while on the computer and accidently left it on and tunned it out in my mind. About twice a year I might watch a game on the world series or the super bowl. I just cant relate how people can get into team rivalry. Not when its just a matter of what team has deep enough pockets to buy the best talent or because a player just follows the money playing for a city he prbley never visited before. I must be missing something.
I know at one time I was flipping back and forth to AMC to catch the Walking Dead Marathon, however I was doing that so often I got confused at all the dancing zombies and then I realized I was watching Beyonce's halftime show.
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Old 02-04-2013, 03:39 PM
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We were visiting my step daughter when they ran that walking dead marathon. She is a liberal and doesnt want my grandson to have toy guns etc. The set was glued to it all weekend. Being me I pointed out the hypocercy of the event. There used to be a running cartoon years ago called who invited him? I am the guy they wrote those cartoons about!
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Old 02-04-2013, 03:41 PM
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The Bud Clydesdale and the Audi A6 prom night ads were the only two I saw that stayed with me.

This VW ad with a mini Darth Vader from 2011 still takes some beating. It has a particular resonance for me for reasons that I won't go into here.

http://www.youtube.com/watch?feature...&v=R55e-uHQna0

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Old 02-04-2013, 10:44 PM
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Not one of them would make me buy the product. The go-daddy was atrocious.
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Old 02-04-2013, 11:01 PM
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Thank you Hillbilly. That was worth the watch.

I do miss Paul Harvey.........
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Old 02-04-2013, 11:05 PM
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Not one of them would make me buy the product. The go-daddy was atrocious.
I'm toast -- already own a Dodge pick-up and have some Budweiser in the refrigerator -- just have to figure out if I can stable a Clydesdale in the big kennel run with our Newfoundland

Hands down, they were the two best commercials.
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Old 02-05-2013, 01:45 AM
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Quote:
Originally Posted by Hillbilly77 View Post
The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).
The commercials were terrible, except for the Dodge one about God making farmers (and I have a Dodge)
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Old 02-05-2013, 02:09 AM
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Another vote for the Clydesdale and the Paul Harvey ads. Another one I liked was the NFL Network ad with Deion Sanders going back to the NFL as Leon Sandcastle.
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Old 02-05-2013, 04:47 AM
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I enjoyed quite a few of them.

VW with the guy from Minnesota got a chuckle out of me.
Volkswagen Game Day 2013 Commercial | Get In. Get Happy. - YouTube
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Old 02-06-2013, 11:16 AM
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The Farm one made me realize again how blessed we were to have Paul Harvey as long as we did. His diction and speech pattern were wonderful.
The commercial was shot in Geraldine, MT and had a news pod after the SB Monday night with the Farmers talking about it. Real people who work the ground every day not acting about it.
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