An old guy and his wife are grocery shopping.
He picks up a case of Bud and puts it in the cart.
She asks *What are you doing?*
He says *They're 10 bucks - that's a great price*
She says *We don't need it - Put it back*
He does
They get to cosmetics and she puts a jar of face cream in the cart.
Him *What's that? It's $20!*
Her *My face cream - It's what makes me beautiful to you
*
Him *A case of Bud is what makes you beautiful to me - AND it's 10 bucks cheaper....*
PA System *Husband down on aisle 7*