I think each reloading vendor has some special going now. I happen to get >$50 of RCBS equipment, and had a choice of a $10 rebate or a box of 100 bullets as long as I paid $6.95 for postage. 100 Speer 185gr gold dot hp's arrived today.
The rebate form says due to high demand, if you choose bullets and they can't fulfill it, they'll automatically send you the $10 plus refund the bullet shipping charges. Glad to get the bullets.