Old S&W Advertising Models 15 and 18

ParadiseRoad · #1 07-26-2016, 02:46 AM

jimmyj · #2 07-26-2016, 08:15 AM

I recall Model 10 blue -$65.00
Model 10 nickel- $70.00
Model 15 $72.50
Model 28 $85.00
Model 19 $110.00
Model 27 $120.00
Model 29 $140.00
*** Model 10 with Police Discount $48.80

JP@AK · #3 07-26-2016, 01:51 PM

Okay, ParadiseRoad
Are you going to keep us in suspense forever? Which edition of the Shooter's Bible are these pages from?

By 1976, the .38 CM had risen to $125 in blue and it was now offered in nickel for $135 (nickel not shown in your illustration). The Model 18 was up to $135 (blue only).

In the page you posted elsewhere, I see a "68" in the bottom corner of the page opposite the page number. Later, an edition number was posted there. I'm wondering if you are showing us the 1968 edition. The price increase seems appropriate from '68 to '76. Help?

ParadiseRoad · #4 07-26-2016, 02:32 PM

Quote:

Originally Posted by JP@AK

Okay, ParadiseRoad
Are you going to keep us in suspense forever? Which edition of the Shooter's Bible are these pages from?

By 1976, the .38 CM had risen to $125 in blue and it was now offered in nickel for $135 (nickel not shown in your illustration). The Model 18 was up to $135 (blue only).

In the page you posted elsewhere, I see a "68" in the bottom corner of the page opposite the page number. Later, an edition number was posted there. I'm wondering if you are showing us the 1968 edition. The price increase seems appropriate from '68 to '76. Help?

...oldest Shooter's Bible I own is 1990...these were pages I found on the internet...I went back to look at the source page...this one for the models 15 and 18 was from 1973...the other with the models 10 and 12 was from 1975...the M&P ad wasn't dated...but I think it has been narrowed down very well to late 1945...which means I posted the first two in the wrong forum if anybody wants to move them...

JP@AK · #5 07-26-2016, 03:08 PM

Quote:

Originally Posted by ParadiseRoad

these were pages I found on the internet...I went back to look at the source page...this one for the models 15 and 18 was from 1973...the other with the models 10 and 12 was from 1975

Thanks! Confirms my "gut-level" response posted in your other thread (I guess it was worth more than 3 piasters afterall):

Quote:

First, I recognize this as a page out of the Shooter's Bible. The layout and fonts match perfectly. Unfortunately, most of my collection of that catalog is stored in a box somewhere in my basement, so I can't give you a firm year.

However, the prices are, I believe, too high for this to be from the early 1960s. Gary's points are noted, but check out the Magna stocks on the Model 12. No diamond. I suspect they were using older photos for many of the models.

The one Shooter's Bible I do have handy is the 1976 Bicentennial Edition (catalog #67). The price for the Model 10 (either weight) is $109 blue and $119 nickel. The Model 12 is listed for $114 blue and $129 nickel. So my thought is the page shown here by ParadiseRoad is from the first half of the 1970s, a year or two or three before 1976. The '76 SB shows the K-22 listing as $135. I bought a new Model 17 in late 1975 and the receipt shows $137.50, including tax.

There are my three piasters . . .

JSR III · #6 07-26-2016, 03:48 PM

One thing of interest for all of the anal ones among us is the use of the word "checked" for stocks used by most company advertising up until the BP era. Outside advertisers like stores and catalog outfits typically use "checkered".

This is typically true of "stocks" and "grips" too.