As the_new_guys says, the x3/x5 is the magnification factor.
Sometimes I use a primary arms "Deluxe 3x Magnifier" on my S&W M&P 15 with EOTech XPS2-0.
It does it's job, and works ok. Great value for the price. Really helps my old eyes at >50 yards.
Only downside is it has low/NO eye relief
. They list 1.5", but even that seems generous. And of course using any fixed magnifier kills the Holo effect of the sight, and it becomes more like a scope (in this case a scope with low/no eye relief fixed at 3x).