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Two reasons for sure (I will focus on Shield Plus):
1. you have an option to carry 10 or 13 as your primary without backup
2. you carry handgun with 10 rd mag, which conceals better and have 13 rd as spare one, which conceals exactly same way as smaller one in mag pouch. No reason to have 2 x 10 rd mags.
Remember also that you can carry extra round in the chamber, so you can have 11 + 13.
For some people 2 x 13 rd might be a good option... but these are in minority, so they have to buy extra mag. And that is the reason you can buy 13rd only these days.