While shooting at my range last week I spoke with a friend of mine there who works over at Smith & Wesson. I asked him how business was,and if he had heard of any plans to produce a 10mm pistol now that the 10mm cartridge is gaining popularity. He responded keeping our heads above water and nothing at all in the pipeline concerning a 10mm auto. He went on to explain about the S&W range that they provide for their employees to shoot at. They recently closed it because of lack of participation.
It wasn't cost effective for them to employ the four RSO's so they shut it down. He went on to tell me out of twenty people in his department only two shoot. After hearing this first hand from a employee I began to wonder about the future of the company and the whole shooting sports industry.

I am no ballistician, but isn't 10MM close to S&W 40? As far as people at S&W not shooting, does that surprise you in Massachusetts?

I am also no ballistician, but owning a Colt Delta Elite and a Sig 226 in 40S&W, the 10mm is a whole 'nuther animal.

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Time wounds all heels

I too enjoy shooting my Colt Delta and Glock 20. The Delta can shoot .40S&W with a Ed Brown barrel, spring and magazine swap. The Glock tames those full house loads pleasantly.

Sirius Dog Sled Patrol - Wikipedia
"Because of the special nature of Sirius Sled Patrol operations, a wide range of unique equipment is required that is not normally used by the Danish armed forces."
"The weapons carried also reflect the harsh conditions. Only bolt-action rifles (M17/M53) perform reliably. The standard SIG210 Neuhausen sidearm was recently replaced by the 10mm Glock 20, as the stopping power of multiple 9mm rounds proved to be insufficient against a polar bear."

A quick perusal of their product line confirms that their employees have little interest in guns. Regards 18DAI

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7 +1 Rounds of hope & change

I have a 29 and a 20 ... Great pistols... Underwood rolls them right ...

Meanwhile in the last month Ruger and Springfield Armory just rolled out more 10mm models.

C'mon guys...releasing the same models, but with different barrel lengths and cool special edition grips is pretty much the textbook definition of innovation.

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Psalm 27:2

Back in October Springfield Armory thought enough of the 10mm to introduce it in the XDM in 4.5” and 5.25” barrel lengths. Surely we can get at least a M&P in 10mm.

Isn't a .40 basically a 10mm short?

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Shield 45, SW40VE, 586, 1000

The clowns who run S&W 'marketing' are totally ignorant of 10mm's popularity. But to argue for them, they did make the 610 and few people stepped up to purchase one.

The .40 was created to replace the "too scary and too powerful for certain FBI agents to handle" 10mm.

Funny thing is, the 1006 and other 10xx are the easiest shooting 10mm out there..IMO..

How many people working in the automotive industry are car fans? How many people working the aircraft industry are pilots? Employee interest in the product they produce isn't a barometer for success.

I've read of multiple producers, directors and actors that don't watch the movies they complete . . .

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Wisdom comes thru fear . . .

Ouch! Double ouch!

But it is hard to deny the truth. Today's S&W "gunmakers" are mostly just technicians and assemblers who could be producing just about any product. And Springfield, Massachusetts is not the Springfield, Massachusetts that it once was. Nothing in Massachusetts is the same as it once was.

I do yearn for the good old days... the glory days of Smith & Wesson... my father's and grandfather's time. I've often said that I should have been born 100 years ago. But then again, I'd be dead now. So I suppose I shouldn't keep saying that.

The CEO and marketing team of S&W need to get out now or they risk bankrupting the company.
To say that you have someone that doesn't care about their customers wants or needs is insane.
Remington is paying the price for doing this not only with product but sub par quality. The Chinese make a better copy of the current 870.
If S&W were to make a 10mm it would out sell any .40 they currently produce.
Personally I'm bored with the M&P line up and think they need to go back into metal frame production.
S&W marketers need to be replaced.

That is about the saddest commentary on modern manufacturing I’ve ever heard. I wish I thought it wasn’t true!

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Member MVGCA, OGCA, NRA Life

Things they teach in middle school. . I wonder how many ditch diggers have interest in what they do other than a paycheck?

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Sure you did

Probably just as many machinists who've ever worked in the firearms industry. Does anyone honestly think there was ever a time when the employees of a company like Smith and Wesson were all shooting enthusiasts? S&W employees wouldn't use the company range? If Ford offered access to their test course how many employees do you think would go drive on it? Come on, quit looking at the past through rose colored glasses folks.

A machinist is a machinist and that's his profession, whether it's in the firearms, automotive, aerospace industries, etc. A pipe fitter will work on a pipeline in the oil industry, or in the industrial construction business because his profession is fitting pipe. He doesn't care who it belongs to, only who pays the best. Aircraft is the main industry in our city. Most of those employees have never flown a plane or have any desire to. Does that mean the planes they produce aren't airworthy?

Assuming that one has to have a personal interest in the product they produce, otherwise they can't do the job, is simply ridiculous.

I carried an issued 1006 from 1992-2006 (yeah I bought it, hoping some S&W collector will pay my grand kids a premium for it). Frankly, I don't see what the enthusiasm is all about.

Now, S&W lost it's shirt trying to satisfy the FBI building the 1076 and the anticipated ground swell of demand didn't show up. Do you really think they're gonna go down that rabbit hole again? Yeah, right now, there may be interest. Is it going to continue? Does it justify R&D to adapt the M&P45? Does it justify the tooling cost and loss of production of stuff that does sell? Probably not.

The first obligation of any company is survival. There are many, many threads on this subject and the general opinion is that the costs/risks outweigh the possible gain. On another board there was a machinist who developed a .40 S&W barrel for the 1000 series pistols. He agreed to do a limited production run if he got enough orders, he maxed out in a couple days. I think there's a message there.

This thread has gone from sad to thoroughly depressing. Funny how other handgun companies can be occasionally responsive and innovative, but S&W can't. Might just be a case of smaller is better in that regard. Harder to turn maneuver the Titanic than a little motor boat.

And while I don't have any data to prove it, I'd bet there was a time in the past when S&W gunmakers, on average, were much more interesting and invested in the products they produced than they are today... or at least I'd like to think they were. At least it seemed to be true of the people I knew of. Are today's S&W gunmakers genuinely proud to work for the mothership? Do they take genuine pride in their products? Or is it just the machining or assembly gig they happened to find.

I probably shouldn't ask.

S&W will produce what the market wants. And right now that’s cheap plastic striker guns. Lots of people out there, including me and others on here appreciate the old guns they used to make.

Speaking of the 10mm, I paid what I considered a very high price for a 1066 because I’m 99 percent certain that S&W will never make a gun like that again. Yes, that gun would hold its own against, and even perform better than many others that are still made today. But they’d be far too costly to produce now. I know I’ve said it before and I know others have that we’d be buyers of new 3rd gens. I’d like a new 3913TSW and a 1006. But if they were in production still I wouldn’t be in a rush to buy. That’s the thing, a lot of people only want this stuff now because it’s somewhat scarce.

I'd be happy if S&W would at least make a 10mm 1911.
Not much retooling for that, at least Ruger said it was minimal for them.
I'm still on a wait list at my LGS for the Ruger 10mm.

I've been hoping and praying for a single stack compact 10mm with a medium length grip for ages. For now, my G29, 1076, and XDM10 all split duties.

It is a matter of following the market and gauging what the consumers want at all times. Look at GM, after the 2008 crash, they shut down Hummer by 2010. If Hummer were around today, it would be doing fantastic.

S&W did a good job with the 610, but with demand low, they had to cancel it. If I were them, I would closely watch Ruger's 10mm revolver and see where that goes, but if it is on a slight uptick, I would be all over it in making the 610 or other, again.

However, the market wants small and powerful. I feel the time is ripe for a small, concealable, single stack 10mm. If the 4013 converted to a 1013 were available today as a production gun, this would be what everyone would want! Think Springfield EMP type of pistol. If SA made this in a 10mm, they would be kings of the market.

The 915 is a solid, reliable, serviceable firearm. Anyone that collects vintage S&W automatics wouldn't be complete if they didn't have one and I know a few that have kicked themselves for selling the one they had to get something new and shiny. They have been sent overseas to friendly governments and been used by hero and terrorist alike. As numerous as they may be, they're great and fun and the one I have I'd sooner sell something new and state of the art than my retro vintage 915. The numbers produced really don't matter. What matters is you have one, you are confident in its reliability, and you value it over anything made of plastic. Pride in something you have surpasses rarity if you understand what real value means.

I haven't asked about a potential 10mm chambering being announced for at least a year or two, but I doubt anything's changed since that last time I was asking about it. (Not because I wanted one, but was just curious.)

Back then I was told that there are a couple "groups" who work for the company who like the 10mm, and would like to see one released. Think of one "group" of enthusiasts being 1911 shooters, and the other would like to see it done in the M&P.

I was also told that S&W corporate monitors things like the commercial sales figures of factory ammunition, meaning not whether a caliber is popular among handloaders and ammunition components sales, but by how much commercial ammo is being bought.

Now, since there's been a little interest shown in offering a 10mm chambering by some of the other gun companies, this will introduce another demographic for S&W to watch, meaning how well those models sell. if they don't make regular production runs of them, and/or whether those production numbers remain low because sales aren't strong, then that would send a message to S&W, too.

After all, why curtail sales of something that is selling as fast as you can make it, to risk losing those sales numbers by introducing something that might sell, but probably not in as good of numbers as the model line you're pulling from production? Why gamble on a maybe and give up a sure thing?

As it was explained to me, S&W typically always has a few things cooking on the back burners. Sometimes those projects may see introduction into regular production, and sometimes they just sit, awaiting a day when they may start to appear as though incorporating them into the catalog might be profitable.

So, unless the sales of commercially loaded factory 10mm ammo were to suddenly take a dramatic upswing, and/or the new 10mm models being tried by other gun companies were to show a huge up-swing in sales (and the other gun companies diverting their manufacturing of proven caliber models to making hot-selling 10's) ... and/or LE/gov deciding to revisit the 10mm ... perhaps we ought not hold our breath. Yet.

Never Say Never with S&W, though.

One of the big firearms vendors might decide to request a special run of 25,000 guns chambered in 10mm tomorrow, and the company might decide to dust off some project the engineers had mostly and then shelved (because corporate didn't think it would sell as well as everything else that was selling as fast as they could make it) ... and we might see a new M&P 10 2.0 Pistol, or a SW1911E in 10.

Never Say Never, but don't hold your breath, either.

Just my thoughts. Whatever Magic 8-Ball the decision-makers at the company may use is kept locked away from the prying eyes of everyone.

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Ret LE Firearms inst & armorer

As a die hard 10mm guy, I have almost zero interest in a 10mm revolver. MAYBE a 3" K/L frame with fixed sights, round butt, and bull barrel like a Model 13, but it would have to be sans lock for me to even think about it.

Make one in DA/SA and it would no doubt become my favorite semi auto carry piece.

Revolver in a 10mm 3", no lock, in a K/L size you say?...Your request has been granted!

GP100 10mm Wiley Clapp # 1780 — TALO Distributors Inc

Smith is forcing me to get either a RIA 1911A2 10mm doublestack or a Springfield XD 10mm in 5.25".

No real other option except a Glock, and I have no interest in one, except maybe a Glock 40 MOS if I can find a .40 S&W barrel for it.

I honestly don't think that building a M&P 10mm on a .45ACP chassis would be that difficult.

Thanks to S&W's ignorance of the current market, I have a Ruger 1911 in 10mm. Nice piece too.

.40 conversion barrels are everywhere. Got a Lone Wolf for cheap plinking. Will soon have a KKM 10mm replacement barrel for the G40 because it fully supports the case. Nice feature for anyone who reloads.

I haven’t noticed this trend. The company I work for sold 450 guns last weekend, & only 1 was a 10mm. It was a Rock Island. 40SW sales are way down too. We buy surplus guns from LE. All seem to be 40’s, & we have tables of them which nobody buys. Plenty of Gen 3 S&W’s, as well as M&P full size, & sub compacts. Nobody wants them, & they are priced low. 9mm is what the people are buying now. Some 380 Bodyguards, & LCP’s. 10mm, & 40S&W are not being bought. GARY.

Like it or not, it's good that you give us this volume dealer's perspective from time to time. It's kind of a sanity check for us enthusiastic enthusiasts... a viewpoint we need to hear. But thank God that we are not limited to just what's hot and selling... i.e., cheap, compact 9mm plastic wonder guns. The beauty of this expensive hobby is that there are lots and lots of choices.

I think folks are just frustrated that S&W doesn't seem nearly as responsive to its civilian customer's needs and desires as some other companies. After all, they are all in it to make a profit, right? So why such a perceived difference?

toddstang beat me to it. The exact same thing happened to Remington. That makes two companies that I dearly loved their products. They positively OWNED the market in their respective specialties through the 1980s, maybe even the early 90s, then just pi$$ed it away.

Fortunately, before they did that they made millions of what I like, so the used market is where I shop now.

I agree. I bet there's not a dozen 10mm pistols on all LGS shelves combined between St. Louis and Memphis, and you'd have near as much trouble finding a box or two of ammunition.

I'm probably exaggerating a bit, but not by much. My nephew was the only "gun guy" I know who ever spoke of the 10mm with any interest in purchasing one, and he's one of those guys that would lust for an oddball, keep it for a few months and then trade it away for his next fancy. He went through three in about four years, which is three more than any of the other "gun guys" I know even spoke of during that time . . .

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Wisdom comes thru fear . . .

Let's revisit the topic of the last couple of posts. Back in the latter part of the previous century, S&W didn't own the handgun market. They and Ruger kinda split the majority of it and S&W held the majority of the LE market.

Then along came a foreign product that the market saw as adequate and it was cheaper. So long market dominance. They then tried to regain market share by trying to capture various segments of the market to the point where you needed a reference source to figure out what the various models offered. They were still trying to sell a more expensive product. OK, they offered something different from the tupperware product, but, by and large, they weren't selling in large numbers.

So, if you expect them to chase small market trends, you're out of luck. Bluntly, having done the TDA (S&W) to striker fired plastic (M&P), the less traditional item is the better combat weapon-and it's cheaper. I might not have high pride of ownership, but it's a tool.

The market changed guys, we may not appreciate it, but we do have to acknowledge it. I'm fighting my own battle of denial in the automotive market place. New cars now have stuff I don't want, refuse to pay for and as a result, when my current ride dies (I keep cars for decades, hopefully mine will outlive me), I'll either have to adapt or buy a motorized roller skate.

There are lots of 1911 10m/m pistols out there and I just saw online a company had Kimber Custom II 10m/m guns with fiber optic sights for $642 with free shipping. It's hard to compete with that and make a good profit. S&W wants to make another gun that is as popular as the Shield.

Indeed, it does! And if so, there better be a P365 killer on more than just the drawing board!

S&W makes a good plastic gun. So do many others. So does Glock, the longstanding King of the plastic wonder guns. But if that's all that S&W has got, I fear for its future.

I don't find it at all surprising that the smaller companies and civilian market companies are willing to take chances and fill niche markets that the mothership has chosen to ignore. I'd be more surprised if it were the other way around. It's frustrating, but I don't see the current S&W as a big innovator kind of company. I see it more as a follower kind of company in today's market. What works for others and makes a profit, S&W ultimately may be willing to try for itself.

I hear this all the time. In absolute dollars, yes, guns from the past would be more expensive if made today. But in inflation adjusted dollars why would that gun cost more to produce now than it did 30 years ago?

Are machinists getting paid much higher salaries?

Did the price of the raw materials suddenly spike?

We often forget how expensive well made and reliable guns were in the past. The first gun I bought I was a Belgian Browning HiPower I bought in 1983. Adjusted for inflation I paid well over $1000 for it. It was absolutely reliable and felt great in my hand but had to be carried with the small, stiff safety engaged and had a gritty trigger due to the magazine safety. A Glock 19 is much less expensive, drop safe, holds a couple more rounds and is much lighter and easier to carry. The Glock is not as attractive as the HiPower but in most other ways is clearly the better gun.

It wasn't so much blued steel and wood guns getting more expensive as it was polymer striker fired guns offering a very reliable, less expensive and lighter alternative.

That's actually pretty sweet... but I meant a S&W!!!

I prefer "corto" and, yes, you're largely correct . . . only the .40 S&W works out to 10.16mm.

he one that took center stage became the genesis for a duty gun that chambered a 10mm round.

The 10 mm subject/story is one yours truly has followed when the now one-time premier law enforcement group in the world wished to employ said cartridge after what should've been little more than a well-excuted traffic stop in Miami went terribly wrong.

To this author there seemed to be a whole lotta things that were learned from that tincident in which two FBI agents were murdered by a piece-of-sh . . . - apologies - a fellow named Michael Platt who was good, really good with firearms - something he picked up by serving his country for two tours in that ol' crazy Asain war - gun in hand.

Platt was accompanied by William Matix, another vet but who did not get shot at, presumably not until 11 April, 1986, that is.

And then a series of dumb mistakes - those little dumb and dummer mistakes that one might not consider a matter of life and death but assuredly turned out as such.

A string of bank robberies and armoured car hits in which two men - poorly described and thus didn't give the FBI much to go on - had killed two others.

It's what happens when lawyers, accounts and office workers with guns try to be cops.

You're debating semantics.

Would it cost more to make? Yes, it would. Materials are more expensive and so are man hours, than they were thirty years ago. Dramatically so? Perhaps not to an extreme level. It's about profit margin. The profit margin on an all metal pistol is quite a bit less than a polymer framed pistol. In that sense, it would cost a company more in their bottom line because the profits are less. In order to maintain a margin great enough to produce a worthwhile profit, the company concerned would have to charge more. Think these guns would sell enough at the $1500-$2000 price point to be worthwhile? That's where they'd land and they would be heavy sellers in that range.

Those "lawyers, accounts (I assume you meant accountant) and office workers" all showed great bravery when they brought down two violent felons. Yes, they made mistakes, but they all did their jobs as best they could.

If one has never worn a badge or gone after violent felons, one should really stay in one's lane.

If we were all as critical and judgmental when we looked in the mirror, as we are when we post on the internet in anonymity, the world would be a better place.

No. Platt never served overseas, but you're right about his proficiency. He was Ranger-trained and was rated in his records as a very proficient soldier.

And to return to the original topic: If Smith made a five-inch M&P in 10mm, I'd stand in line to pay for one.

I'm hesitant to jump in here, but I'd like to point out a couple of things. First, I don't have an opinion one way or the other about the 10 mm round. I understand it's a very respectable pistol round for hunting game. I always thought it was a potentially great cartridge for the H&K MP-5, but it never really took off with the tactical world. Before the 10 mm MP-5 came along, tactical teams realized the 5.56 mm weapons platform performed very well, and pretty much became the current standard.

Bringing the 10 mm pistol to law enforcement was a rush job by the FBI after the 1985 Miami shootout with two very well armed bank robbers. They felt their .38/.357 and 9 mm pistols were just not powerful enough, so they went looking for a solution. The 10 mm was adopted, and S&W produced a pistol for the FBI. S&W also felt that that pistol would get adopted by other agencies who followed the FBI firearms protocol as Gospel. The FBI issued the 1076 pistol to it's field agents. Soon they found out that that pistol caused some problems with agents who didn't possess huge hands. It was very difficult for agents with smaller hands to control, and so their proficiency with their firearm went down. Not the ideal outcome the FBI was looking for.

Then the engineers at S&W came up with the .40 S&W cartridge. Nearly the same ballistics as the LEO 10 mm load, in a smaller frame package. It was the panacea that law enforcement was looking for. Don't get me wrong, I think the .40 S&W is a good round, but I'll explain why I call it a "panacea" later. Now every company jumped on the .40 S&W bandwagon, and started producing many different pistols in the caliber. It became pretty much the standard cartridge for LEO nationwide. It went on that way for many years, until the financial crash of a few years ago. Many cities and counties lost tax revenues, and such agencies lost budget money. The first thing they loose is training funds. Then the bean-counters start looking at training costs and ammunition.

About this time the ammunition companies had been doing some R&D, and developed 9 mm rounds that performed exceptionally well in all testing. So well in fact, that many agencies saw this as a way to save money, yet still give their officers a dependable defensive cartridge. So just in the last few years, many agencies went from the .40 S&W to the 9 MM. The firearms companies accommodated these agencies that had purchased their pistols in various calibers other than 9 mm, by taking the agencies current service pistols, and exchanging them for their 9 mm models. This is why we have a current glut of various manufactures LEO trade-in guns in mostly .40 and other non 9 mm calibers.

Then the FBI shooting statistics started to show that the three most used cartridges by LEOs, the .40 S&W, 9 mm, and .45 ACP, were all within a couple of percentage points in the stopping power in actual shootings. Hence, the "panacea" effect was starting to be noticed.

Even the venerable FBI has now returned to the 9 mm as their issued pistol for agents. So I really can't fault S&W for not running out to produce a 10 mm pistol in either their 1911 or M&P lines. They would actually be such a small percentage of the market, the production they may sell would probably not even cover their R&D costs.

And the real truth is that when it comes to a handgun caliber in a defensive situation, it's always about bullet placement. You can not make up for poor marksmanship with the current "Larger, Bigger, Better" caliber.

And this is nothing more than the personal observations of someone who has been a law enforcement firearms instructor since 1980.

A semi-auto round with nearly the same ballistics as a .357 doesn't even compare to the .40 .
We have came a long way since the 80's in bullet technology with more than the previous 3 making ammo for handguns.
Like it or not the 10mm has more of a fan base now than it ever has. The small hands thing was an issue for female LEO's and not many males. Hell, I'm 5'9" and my hands pretty dam small but I can still handle my Glock 20 just as good as any other handgun in my safe.
When I shoot bowling pins on my range with my reloads, the 10mm will pick them up and toss them back.
My 40's, 9's and 45's not so much.
Point is S&W has chose not to make money by adding a 10mm to their new line up. Oh well. The point of running a business is taking risk and those other companies producing 10mm firearms are making money. There is a reason 2 of the 10mm guns I'm wanting to buy are on back order.

So will a casual slap of your open hand clear a bowling pin off a table. Don't mistake the normal effects of momentum developed by small caliber handgun bullets, on relatively light weight plastic-clad wooden pins, with how wounding effects may occur in actual anatomical mediums.

I've watched guys and gals be shocked by how little effect a 5.56 round has on bowling pins at 50 yards, but those same 5.56 rounds tend to produce a different "wounding effect" on human anatomy.

Don't discount that part of the reason those 2 guns chambered in 10mm are on back-order may be because the companies aren't making as many of them as they are their faster selling, well established models. They may not be scheduling their 10mm production runs with the same frequency as their regular models.

The good news for 10mm enthusiasts is that not only are some of the gun companies starting to cautiously dip their toes back into the market, but there's also been some seemingly growing interest shown by the major American ammo makers in producing 10mm loads that aren't just budget range fodder or hunting loads, but actually seem intended to interest the personal defense users. If this continues it might result in more buyers who aren't handloading enthusiasts, or customers of the small custom ammo companies, finally giving the 10mm a second glance.

If both markets begin to stimulate increasing consumer interest in each other, then the 10mm might start to occupy more store display case space and more production scheduling.

The new models introduced by Glock, Sig & Springfield will tell the tale by how prevalent they may become on dealer shelves (with attendant turnover). If they begin to sell in respectable numbers, I'd not be surprised to see S&W, Beretta and HK show more interest.

S&W was one of the pioneers in figuring out how to make the 10mm work in their 3rd gen guns (when the Bren Ten couldn't get going and the Colt Delta was struggling), so it's not like they couldn't make a 10mm model if they thought it would sell at least as well as what they're already making. The only question would be whether they'd want to dabble with it in their SW1911E line, or try to shoehorn some production time in their M&P pistols line. (If I were a betting man, I'd put my money on the M&P.)

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Ret LE Firearms inst & armorer

The 10mm as it was developed for the FBI was pretty similar to the lightweight 45 ACP (185 grain). As a full power round, it is a different animal - much more than the .40 and pretty similar to the .41 Magnum. Downloaded to a level consistent with making proficient shooters out of a large group of people who are not experts, it was just too much platform. It was heavy and a pain in the butt, and not at all well suited to plainclothes carry.

We had 1076s when I got on to the last agency for which I worked. I did not mind the platform in uniform, and the Sig style decocker worked well for me because I am left handed. However, we had a lot of trouble with them and awful support from S&W. We also had a lot of trouble with the replacement 4566s. I shot them both pretty well, but I also saw a lot of them fail on the range. Not "malfunction drill" fail, but "throw it at the target and call a gunsmith after solving the problem with your BUG" level failures.

S&W is not well served by going after a niche market. As noted above, another platform as successful as the 9mm Shield is what they want for their corporate interests. Marketing to a specific group of enthusiasts is not going to be a recipe for success for most gun companies ... or a car company, or any other. Ferrari, Roll-Royce, etc. are successful in their niche, more or less - but you will pay a ton for their product and the vast majority of users are better served with a (pick a big company, US or domestic).

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NHI, 10-8.

The point of running a business is making profit. You make that profit by identifying strong markets and putting your marketing and R&D efforts into those markets, thereby mitigating the potential risk. Your statement is diametrically opposed to this.