My present dealer charges a $25 FFL fee, whether receiving or shipping a gun. If shipping a gun, he gives the preferred customer rate, which is normally around $48 no matter where I have shipped. I provide the box and packing, he fills out the UPS paperwork (2nd day air, adult signature, etc.) and has them pick it up.
I've shipped once on my own through FedEx, and it was $58. For the $15 difference, I'd rather ship through my dealer and not have to worry.
I think the $25 fee is reasonable; my last dealer charged a $40 fee to receive a firearm at his store, even when I ordered it on his phone. I won't be using him again.