Depending on the end seller’s relationship with S&W (authorized dealer, etc.) and their sales volume, they pay S&W around $292 to $337 for each Shield (factory list price is currently $449). Many dealers purchase through a distributor and their price is higher. So it is up to the dealer to set how much profit they need to make. Unless it is a very high volume dealer, I could see $380 to $400 as the current lowest price a dealer would be willing to sell the Shield. Then add tax and fees to that figure. That would be a good price for the buyer. Many dealers are currently selling at list price, and some people have reported seeing the Shields selling for $550 and higher.

Those that have purchased a Shield for less than $380 should feel very fortunate as that dealer has low overhead and or high volume, and is able to stay in business with a very low markup. Likely makes more profit on their gunsmith fees than sales.

Bob