Would the term "personalize" be more appropriate here?
Reading posts here over the years this seems to be very popular. It can actually improve performance for the individual or simply allow him/her to "mark" his stuff.
In any event I've found reading how others go about the reloading process with their equipment to be informative.
Do find the rah-rah about my blue, red, green,… gear being the very best to be tiresome.
Kevin