normally its been hit and miss around here, though a new Cabelas opened up recently and they have had it on the shelf each time I've been in there (most times i just walk on by). And seems about the same time they opened, the local Gander has been having some .22 stock as well. Could be a coincidence but i'll add that as a consumer, i like having the "competition" as maybe it will mean a little better selection and pricing for us here anyway.
Before that, i had better luck stumbling upon some online over trying to find some in a local store (including WM)