In a significant way Super Vel was an important contributor to today's variety of handgun ammunition. Prior to Super Vel's entrance into the market, virtually all handgun ammunition was stuck in the 1920s. It all used standard velocity ballistics and either FMJ or lead bullets. Super Vel was marketed as heralding a new era in the development of more effective handgun ammunition, which it was - lighter expanding bullets traveling at higher velocity. It sold very well, especially to law enforcement. And it forced the big boys, W-W, R-P, and Federal, into emulating it. As it wasn't that difficult for the big boys to get competitive quickly, Super Vel's days in the spotlight were numbered and it didn't last long. But it did succeed in modernizing the handgun ammunition business model.