Well, the one I found was long before the good wife imposed/requested that I stop buying .40's (don't worry - I've got plenty!)... and the billboard silliness didn't enter into my decision at all. It really was all about the gun's black finish.

Now I know that it was a big mistake to walk away from one of my best potential deals ever... but such is life. Wasn't the first time I blew it and won't be the last.