Oh, come now: at least it's firearms-related!
Remember a few years back when they were huckstering a
wine club! (Because nothing says "elegant living" like sipping a wine advertised next to a Woodsman's Pal and tow-behind brush clearer: "
Oh Jeeves! Order me some of this delicious-looking cabernet and one of these Sneaky Petes . . . "sneaky pete," heh, that's so clever!") For a while there I was really starting to wonder about whether the NRA should pay
us to be counted among their members, because it looked like it had turned into a big marketing scheme:
Now
Really
Amway.
Anyhow, I thought their foray into this insurance idea really democratized the concept, for what it's worth. And I do think it's in line with their mission.