As a sales incentive, S&W gave Distributors a revolver or semi-auto, their choice, when they sold one million dollars in sales or more per year. They would give keychains to each of the employees at that venue. I have a half dozen or more key chains like yours. I bought a 5 million dollar Model 586 from Camfours in 1999. It came in a glass case with the title "Five Million Dollar Sales". I also had a blue cloth banner with "One Million Dollar Sales".

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Don Mundell