One of the nice features of the Riger M77 rimfire rifles was that they felt and held like a centerfire rifle. They may not have been the most accurate out of the box as some other rimfire rifles that cost about the same. Most folks aren't going to drop $600+ on a bolt action rimfire (back when prices were relatively reasonable), and if they did, they would most likely opt for a Browning, Kimber, Cooper, Anschutz, etc. And for less money than an M77 RF you can get a Savage, CZ, and others that are pretty good shooters. So yeah, it probably wasn't cost effective for Ruger to continue to produce them. Pity because they were well built rifles. Glad I still have my All-Weather Target Gray M77/22WMR Laminate (except I put a Green Mountain SS Fluted .920 .17HMR barrel on it). It's my 'go-to' one shot, one kill varmint rifle for racoons, groundhogs, crows, fox, etc.
