S&W Advertisements from American Rifleman

[Michael Stern]

The K-Masterpiece, 38/44, and M&P ads seem to be immediately post-war, as they serve to re-introduce the post-war models. The 44 Magnum ad reflects the late 1956 price increase from the original $135 to $140

*41 Magnum introduction (full page)

*K-Masterpiece line introduction (full page)

*38/44 Outdoorsman: "For the Man Who Likes a Lot of Gun" (full page)

*38/44 Heavy Duty: "A 'Tough Customer' For Tough Work" (full page)

*M&P: "The Gun with 1,750,000 Twins" (full page)

*44 Magnum: "The Utmost in Smashing Power" (5-1/4" x 4-3/4")

*"The Thoroughbred of the Handgun World" (little spot advert. 2-1/2" x 2-1/2")

These are all in excellent condition in glassine envelopes. $75 for the lot includes priority mailing.