I don't know if they're the same load, but I don't think I could tell them apart. Neither one is underpowered bargain ammo. Without trying to dig up the exact numbers, both are around 365 ft/lbs muzzle energy, vs about 330 for the Federal Champion that Walmart carries, or UMC. You can tell they have a little more "zip" than either of the latter. I'd be happy with either one at $14.99 if I needed the ammo. When I bought my 2nd 9mm a few months ago, (Love my Shield) I felt the need to stock up so I bought a few boxes of Lawman at $16.99, which is about the most I've paid for range ammo. Then right after that I got 500 rds of AE for $149.99 and free shipping.