I am just curious on your folks opinions of it.

Where i live, there are two places that sell ammunition under their own house label. They go online, and purchase cases of factory FMJ in various calibers, and when it arrives, they repackage it into new outer boxes that have their logo on the top.

And no data as to who actually made the ammunition.

I know at one place, the one place i know that is still in business, its what every military surplus over run from winchester that is online for 250$/1000. Ive seen the shipping cases, ive seen the winchester oute boxes in the trash, and seen the new boxes of their "in house manufactured ammunition" in piles on the shelves and floors.

Sure they have two complete hornady lock n load AP ammo plants mounted on a big table in the corner.... conveniently set up to "reload" 9mm/40sw/45acp fmj ammunition when the case tubes have been filled with 5.56 brass since the day the store opened up 2 years ago.
And they dont have a house brand 223 ammunition