Up for Karma is a neat match book, probably form the 1960's, advertising the Marlin Golden 39A, "The Worlds Greatest Lever Action .22". A little sexist in it's advertising, the lady say's "My Man is a Marlin Man", and on the spine of the match book is the bold statement "Marlin is for Men"....
Todays focus groups would probably include the ladies in thier marketing, but it was a different time. Put your name in the hat and I'll pick one on Wednesday....