I tell people all the time that I was out of high-school before I knew there was another place to buy a gun except Sears/Roebuck. That's not quite the truth. I knew there were other places, I just didn't know where they were.
My first gun, and Ithaca M-66 Supersingle 20, came from Sears, as did the first gun I ever bought for myself, a rebranded Stevens 311 in 12 ga. My mother ordered it for me in those before GCA68 days, and a Sears truck delivered it a couple of days later.
Ten years or so later, I got this one, a Mossberg 500, rebranded to Sears for $99.00. It had been returned because the previous owner said the slug barrel wouldn't shoot buckshot well. No kidding? Well, the 28" modified barrel shot Number 1 buck just fine, and I don't know how many deer I killed with it.
I did the camo job myself, and I still have never used the slug barrel.
My father wasn't a hunter or a shooter, but when he joined the local VFD, he figured he should participate in the "turkey shoots" they held all the time, so he bought this Sears Model 200, 12 ga. I don't know how many turkey's, hams, and slabs of bacon he won with it, but I'll bet it would have filled a pickup truck. He rented it out when he wasn't shooting it. It has a 30" full choke barrel.
I also had one of those AYA doubles that Sears sold for a while, but mine was a 20 ga. BEAUTIFUL gun. I had the stock cut down so it would fit my wife better. Then she got pregnant, and stopped hunting. I eventually traded the gun off for something else. Wish I hadn't. A recoil pad would have fixed the stock.